Marketing is changing fast while you’re busy working on your business. It can be a real challenge to keep up. Regardless if your business is B2B, B2C, Retail or Professional Service based, customers want to connect with you in a personalized manner.
That’s more than just adding a name to the top of an email blast. How can you pivot your marketing efforts to give your customers and prospects what they want, when they want it?
According to McKinsey, here are 5 things customers said they value when it comes to personalized communications:
- “Give me relevant recommendations I wouldn’t have thought of myself.”
- “Talk to me when I’m in shopping mode.”
- “Remind me of things I want to know, but might not be keeping track of.”
- “Know me no matter where I interact with you.”
- “Share the value in a way that’s meaningful to me.”
While these suggestions may seem like you need to be a mind reader, they all point to one thing – relationship development. How can you greater personalize your marketing efforts and offerings in a way that addresses these customer values?
A strong hub-and-spoke content marketing program can help. As we wind down the year and look forward to 2018, there’s no better time than now to dive in to your marketing plan and set a process that will develop relationships that generate revenue. We can help you with that.
As McKinsey notes, “Companies that deliver customers timely, relevant, and truly personal messages can build lasting bonds that drive growth.”