You Would Make a Great Podcast

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I started in the radio broadcasting business when I was teenager after I called a local radio station and asked for a job. I had no idea it would be the next 24 years of my life.

I loved the business and especially the spoken word format. Early on I was behind the microphone, then I was selling advertising to businesses. The last third of my career was developing salespeople, helping advertisers and growing station revenue for ABC/Walt Disney. I loved Radio, a lot.

Things changed, as they always do. I moved from “sales” squarely over to “marketing” and broadened my horizons. Digital, Social, Content marketing and all things non-traditional – I dove in. I’ve sold, bought and brokered advertising of all kinds. I’ve created marketing strategies, marketing plans, value props and slogans. I worked with millions in ad budgets all the way to, “we don’t really have a budget per se…”.

And then – what’s old became new again and I began to work with podcasting as an emerging content channel. The spoken word, delivered right to your iPhone! It was powerful 100 years ago and it’s just as powerful today. Only the technology has changed, and the good news is – you can take advantage of it for your business and start a podcast with a little help from an expert. Not hard, not expensive and very powerful.

Here’s 5 reasons you should be podcasting.

  1. Speaking is easier than writing and listening is preferable to reading.   Which would you rather do, write 500 words or talk about your business? Easy question. A well-crafted episode plan makes for an interesting audio podcast, without the stress of writing. Reading blogs? The current trend is, that’s too much work for most people. Podcasting breaks through.
  2. Podcasts are powerful. They give your customers and future customers a chance to get to know you and your brand. They are a great way to attract leads and a safe place for lurkers who aren’t yet ready to commit but want to know more. And when they’re ready commit – they’re really ready to commit.
  3. They give you positional authority and spotlight you as an expert. People do business with those they know, like and trust. A good podcast can shorten the time it takes to build a trusted relationship.
  4. Podcasts are content marketing. What you say can be re-purposed at length across all of your social channels, making your content marketing program much easier to keep up with consistently over time – without constantly generating original material.
  5. It’s not hard or expensive. But you won’t want to do it yourself. Ask me about a customized podcast plan for your business that is done-for-you, and includes episode planning, production, editing, syndication and promotion.


Want more? Reach out and let’s talk. or

Are You giving Your Customers What They Really Want?

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Marketing is changing fast while you’re busy working on your business. It can be a real challenge to keep up. Regardless if your business is B2B, B2C, Retail or Professional Service based, customers want to connect with you in a personalized manner.

That’s more than just adding a name to the top of an email blast. How can you pivot your marketing efforts to give your customers and prospects what they want, when they want it?

According to McKinsey, here are 5 things customers said they value when it comes to personalized communications:

  1. “Give me relevant recommendations I wouldn’t have thought of myself.”
  2. “Talk to me when I’m in shopping mode.”
  3. “Remind me of things I want to know, but might not be keeping track of.”
  4. “Know me no matter where I interact with you.”
  5. “Share the value in a way that’s meaningful to me.”

While these suggestions may seem like you need to be a mind reader, they all point to one thing – relationship development. How can you greater personalize your marketing efforts and offerings in a way that addresses these customer values?

A strong hub-and-spoke content marketing program can help. As we wind down the year and look forward to 2018, there’s no better time than now to dive in to your marketing plan and set a process that will develop relationships that generate revenue.  We can help you with that.

As McKinsey notes, “Companies that deliver customers timely, relevant, and truly personal messages can build lasting bonds that drive growth.”

Convert Listeners to Buyers With Your Own Podcast

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Audio on demand is a powerful component to your content marketing program.  Digital habits are shifting and people are spending less time reading written content and more time with active audio and video.  Your own professionally created and branded podcast extends your marketing reach and affordably communicates both timeless and time sensitive topics to an audience interested in what you offer.

King of the Car

While videos are accessed on desktop, iPads and cellphones, most people can’t watch a video while they’re driving.  Radio in the car is noisy and full of commercial clutter.  CD’s are obsolete and lengthy audio books are a time commitment.  Making specialized, short-form audio a very powerful medium.

Your Brand, Where Customers Live

In addition to commute time, podcasts are accessed when video isn’t desirable such as during exercise, outside activities and screen “breaks”.  Reach your potential customers where (and when) they are most open to your message!

Expert Status

Storytelling and the spoken word makes you positionally powerful.  If your goal is to be viewed as an expert, explain a complex topic, emotionally connect to an audience or simply give potential customers a non-threatening channel to get to know you, podcasting is for you.

Content With a Dual Purpose

Make your podcast the cornerstone of an effective content marketing strategy.  Hicks Marketing offers done-for-you content distribution for all of your marketing channels.

Get Started Today

It’s easier than you think.  Your first podcast can be recorded in just a matter of days with the help of Hicks Marketing, your experienced guide.  Send me a note and let’s talk about it.