Ready to talk it through?
Book 30 minutes. Tell us about your business, and we’ll tell you plainly where we’d begin and why. If it’s a fit, you’ll know. If it’s a DIY situation, we’ll say that too.
Book the where-to-start call
Your next client is already looking. We make sure they find you.
Referrals built your business. Somewhere they slowed down.
Show me where to startExpecting referrals to always be there made sense. The work was good, word got around, and the opportunities came in. But somewhere things changed. The way people buy changed. Your next client now decides before reaching out, based on what they see on platforms you don’t control. Until you show up there, business might come in waves or trickles; while competitors no better than you get steady “Can you help us with this?” requests.
There’s a process behind those inbound requests. It’s so ordinary that most people refuse to believe it works.
Sees your post→
Engages with your content→
Reads a mention→
Searches your name→
“Can you help us with this?”Sound familiar?
Your best clients don’t find you by accident.
Somebody saw a post, heard your name on a podcast, or read your newsletter. A peer mentioned you in a Slack thread. They searched for you. Then they reached out, already half decided. That’s the process, and we run it with intention, week after week, so your name is the one that comes up.
Maybe you’ve tried this. You posted on LinkedIn, got polite likes from people you already know, and wondered whether the platform is broken or you are. Who has time to learn how it works? Maybe you’ve spent more money than you ever should have trying to figure this out.
And underneath all of it, one concern: I do not have room in my life for one more thing to manage every day.
Good. This is one thing you do not have to manage. We do it for you.
How it works
One call a week. That’s your whole job.
Fifteen minutes, thirty if we’re on a roll. We review what happened, what’s working, what needs adjusting, and what’s coming next. You tell us about the calls, emails, client questions, and ideas that surfaced during the week.
Then we take it from there.
We write, publish, measure, and adjust. We keep projects moving, bring you the decisions that need your input, and handle the rest. Because the content starts with a real conversation, it sounds like you, not a marketing firm trying to imitate you.
No marketing project for you to manage. No portal to babysit. No homework hanging over your head.
Just one useful conversation that gives us what we need to act as your behind-the-scenes marketing team for the rest of the week.
In almost ten years, clients have rarely canceled these calls. We like to think that’s because they leave with more energy and better ideas, not another list of things to do.
What that one call feeds
Everything below gets built from your words. We handle the rest.
Posts for you and your company page, written from what you actually said.
Newsletters & email courses
Emails your list looks forward to opening.
Podcasts (optional)
Launch and production, from the first episode to a real audience.
Landing pages & lead magnets
Somewhere for all that attention to land.
CRM
Setup and management so no lead falls through. HubSpot, Mailchimp, Constant Contact, and most others.
Webinars & strategy
Planned and managed end to end, with a monthly review connecting all of it.
Every plan is custom. Take what your business needs, skip what it doesn’t, and there’s no contract lock-in.
The real-people part
You’ll work with people who know your business. Rare these days.
Everyone’s inbox is full of automation pretending to be human. Your buyers and prospects easily spot it, and honestly, so can you.
Hicks Marketing is a small shop on purpose. When you reach out, you get Alicia, who has run this business for years after leaving a corporate career. Together with Nicole, we’re a small team that will understand your industry, your clients, and your voice within the first month. We use the best technology where it helps. The thinking, writing decisions, and relationships stay human.
Proof
A few things that happened when the process ran.
6 new clients in a month without doing anything differently except changing the marketing.
Some of the company’s strongest new hires came from content we created and deliberately, strategically placed on social media.
The first inbound lead captured from ChatGPT for a B2B company whose buyer found him through AI search. He never wrote a word of content himself.
Thousands of YouTube subscribers, starting from zero, with a host who had never recorded a podcast episode before working with us.
Clients stay with us for an average of three to eight years.
In marketing, that length of time is almost unheard of.
“I’m getting pitched by lead gen people three times a week, and they can’t help me.”
If you hate the hard sell, good. So do your buyers. Everything we build works without one: no obnoxious DMs sent in your name, no bait-and-switch “quick question” emails, and no pretending a pitch is a favor. Showing up consistently and building trust where your buyers already pay attention does the selling quietly, over months. The kind of client who finds you this way is the kind who stays for years.
Start here
“I don’t know where to start.”
That’s the most common sentence we hear on first calls, so start there. There are two ways in, depending on how ready you are.
Still deciding? Check your Discoverability Score.
Right now, someone who needs exactly what you do is asking AI, not searching Google. They’re typing something like, “Who’s the best [your service] in [your city]?” If your business isn’t part of the answer, you’ll never know that conversation happened.
Check my Discoverability ScoreDecisions are reversible. Inaction is not.