Insight
Why buyers decide before they ever call you
Most of the buying decision happens before a prospect reaches out. Here is what they look at, and what to do about it.
Alicia Hicks · September 9, 2026
Resources
What we’ve learned watching buyers decide.
Short, practical pieces on how people find you now, what earns their trust, and the ordinary weekly process behind steady inbound requests.
Insight
AI search is quietly rerouting your referrals
Buyers are asking AI assistants for recommendations. If your signals are missing, the conversation happens without you.
Alicia Hicks · September 9, 2026
Process
The one-call-a-week operating rhythm
How a fifteen minute conversation becomes a month of marketing without adding anything to your calendar.
Alicia Hicks · September 9, 2026